4 research outputs found

    International Tourists\u27 Perceptions Towards Destination Brand Image: A Case Study of Socotra Island, Yemen

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    The influence of brand image on consumer behavior is widely recognized. It affects how tourists make pre-purchase decisions, making destinations with more substantial images more likely to be chosen. Additionally, the destination needs a strong brand image to maintain its position in the competitive business world. Product differentiation is crucial because Socotra Island, the research area, has a unique landscape, botanical, marine, and bird biodiversity, and cultural and heritage features and offers tremendously attractive destinations. Purposive random sampling was used to gather data from 410 international tourists at the sample locations for this study, which intends to examine how tourists perceive their expectations and experiences after visiting Socotra Island. Descriptive statistics and pair t-tests were used to analyze the data collected. The findings show that solid waste management, tourism infrastructure, and capacity building for tourism providers all need to be improved. The study has also suggested that tourism products, e.g., cultural heritage, Nature-based tourism, and Adventure sports, must be positioned and promoted aggressively

    Tourist Satisfaction and Destination Loyalty: A Case study of the World Heritage Site of Ellora Caves

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    The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consisted of 60 tourists who visited Ellora Caves in July 2019. Pearson correlation analysis was applied for data analysis. The study concluded that there was a positive and strong affiliation between tourist satisfaction and destination loyalty. Constructive suggestions like adherence of strict rules & regulations and quality training programmes for service providers were given to improve tourist’s delight at Ellora Caves. The suggestions given are applicable for destination planners, and tourism authorities for future revisits

    Management of Eco-Tourism Sites: A Case Study of the Ajanta Caves

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    In the International tourism parlance India is perceived as a Cultural Destination and the foreign tourists visiting India for the first time find it so fascinating that quite a few of them come again and again to enjoy the "Indian Experience". No wonder India is one such destination in the world where international tourists spend maximum days once they arrive in the country. India is replete with heritage resources in the form of art, architecture and archaeology besides other cultural expressions like performing arts, dance, drama, fairs, festivals and the like. These cultural expressions constitute potential recreation resources. These resources, coupled with heritage, contribute to the richness of any landscape  which can attract innumerable tourists looking for the "cultural experience".The general conference of UNESCO adopted a resolution in 1972 creating thereby a convention concerning the protection of the world 's cultural and natural heritage. The main objective of this forum was to  define the world heritage, enlist sites and monuments from the member countries, the protection of which is the concern of mankind. The convention defined world heritage and drew a list of world heritage which included 378 cultural properties / sites. In India it has identified 28 sites, which are star attractions for intemational and domestic tourist. The paper makes introspection in various managerial aspects focusing mainly on the environmental impacts and problems in conservation and preservation of the World Heritage Site of Ajanta Caves, its paintings and environment in the vicinity of the cave

    Proficiency of Foreign Languages: A Study of the Approved Tourist Guides of Aurangabad Region

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    Human resources development for tourism industry is one of the most important issues for accelerating tourism growth. The need of human resource development is underlined by the fact that the tourism industry is a hospitality function and the qualify of service provided by the personnel engaged in the industry has direct bearing on the hospitality function. The service is provided from people to people and it directly reflects the attitude, knowledge and orientation of engaged personnel. Therefore, though the Aurangabad region has got two of the most unique and historically important World Heritage Sites of Ajanta and Ellora; the comparable visitation experience can only be achieved if the caliber of guides is in tune with the available tourism products
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